hi 👋🏽

I first heard about Experience Design back when I was a part of an Entrepreneurship club at UCLA - and that was when I led my first memorable research project. 

 

As a confused college sophomore, I wanted to learn more about the world of product design, research, and strategy but didn’t have direct access to the people who could firsthand, tell me about it. So I put together a team and organized UCLA’s first-ever Designathon. We invited hundreds of creatives and strategists, a panel of experts, and other curious people and I immersed myself in a day-long research project observing how designers designed, how researchers framed problems, and what industry experts had to say about their craft. 

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Since that day, I’ve been engrossed in diving deep into human experiences and facilitating collaborations to build products and experiences that enhance them. With a deep love for entrepreneurship and business and a strong belief that people should be at the center of any business, I enjoy solving complex problems with creative and passionate people. Whether it’s through design research at a place like Lyft, or through my own company Project Memory, you can always find me researching, problem-solving, and making :)